Tourism Victoria

As the Victorian Government’s lead tourism agency, we provide a foundation for industry growth. With strong research, policy, strategy and aviation platforms, we’re building a framework for greater commercial reach. And with seed investment and infrastructure we’re enabling industry to venture into new territories.

Tourism Victoria undertakes a wide range of marketing activities to meet its marketing goal of increasing visitor numbers, length of stay and visitor expenditure. It does this by positioning Victoria as a distinct and competitive tourist destination.